Bengaluru, 20 February 2025 – Manipal Academy of Higher Education (MAHE) has signed a Memorandum of Understanding with The/Nudge Institute to provide alternative, dignified, comprehensive and sustainable livelihood opportunities for the most excluded households in Jharkhand. Under this MOU, a series of initiatives will be undertaken in identified areas of Jharkhand, by The/Nudge and MAHE, through its constituent unit Manipal TATA Medical College (MTMC), to enable sustainable and diversified livelihoods for women-led households and at the same time provide for primary healthcare requirements.
Starting April 2025, the partnership is expected to impact 43,500 households over the next six years across several districts in Jharkhand, to drive transformative change in the state.
With a focus on making women agents of change, The/Nudge Institute has been supporting the efforts of the Government of Jharkhand to target women from particularly vulnerable tribal groups and those currently engaged in the manufacturing and selling of haria and shift them to more dignified livelihoods. The program enables an interest-free loan to purchase assets, provides 150 weeks of coaching on vegetable cultivation, livestock rearing while linking households to government programs, market services, and livelihood assets.
“The support from MAHE and MTMC underscores our joint commitment to enable the upliftment of rural women in Jharkhand and is a significant milestone in our journey to serve the most excluded households in the region in partnership with the Government of Jharkhand”, said Atul Satija, Founder and CEO, The/Nudge Institute.
Lt. Gen. (Dr.) M. D. Venkatesh, VSM (Retd), Vice Chancellor MAHE said, “We are thrilled to partner with The/Nudge Institute which is looking to scale the evidence-based graduation approach to catalyze long-term, sustained socio-economic growth in the region. Given the long-term commitment of MTMC to the region, this initiative aligns with the vision to reach out to those who are socially and financially excluded and work towards the comprehensive well-being of the excluded households. MAHE through MTMC will participate in various primary health care initiatives, livelihood skill support.”