Delhi, February 10th, 2025: Every day, Swiggy’s delivery partners navigate the city’s streets, ensuring that meals reach customers on time. But for once, the road wasn’t about deliveries, it was about celebration. (Swiggy Ltd, NSE: SWIGGY / BSE: 544285), India’s pioneering on-demand convenience platform, in collaboration with Red FM’s Riders Music Festival, hosted a special Breakfast Ride earlier this week, giving its delivery partners a rare chance to experience the joy of riding without the pressures of work. The ride, flagged off by popular Red FM RJs, ended with a scrumptious feast.
The objective of this collaboration was to recognize the unsung heroes who make everyday meals possible – delivery partners. The Breakfast Ride offered the delivery partners a rare opportunity to experience the joy of the open road – without the pressure of delivery orders. Instead, the ride was all about music, camaraderie, and a well-earned feast at the finish line. This collaboration was more than just about biking and beats; it was a meaningful celebration of those who keep the nation fed.
Speaking about the partnership, Rohit Kapoor, CEO, Swiggy, shared, “For our delivery partners, the road is their workplace. This Breakfast Ride was about giving them a moment to enjoy it differently—no orders, no rush, just the thrill of riding and the camaraderie of the journey. It is a small but meaningful way to express our gratitude.”
Speaking about this collaboration, Ms. Nisha Narayanan, Director & COO of Red FM & Magic FM, said, “Riders Music Festival has always been about passion, adventure, and music. This time, we wanted to turn the spotlight on delivery partners who work tirelessly every day. The Breakfast Ride was our way of giving them a well-deserved break – a chance to enjoy the thrill of the open road, free from orders, just pure fun, music, and a feast at the end. It was a small yet meaningful way to say thank you.”
Swiggy consistently works towards empowering its delivery partners through a range of initiatives designed to ensure their safety, financial well-being, and career progression. The Breakfast Ride is just one such initiative. Through Project Next, Swiggy provides delivery partners with pathways to transition into new roles within the company, such as sales executives, allowing them to build long-term careers within the ecosystem. Similarly, Swiggy Skills, in partnership with the Ministry of Skill Development & Entrepreneurship (MSDE), equips delivery partners and restaurant staff with training and certification opportunities through the Skill India Digital Hub (SIDH).
Understanding the importance of financial literacy, Swiggy recently partnered with the National Stock Exchange (NSE) to introduce an education program tailored for delivery partners, with a special focus on female partners. Led by SEBI-certified trainers, the program covers essential topics like budgeting, investment, and debt management, ensuring delivery partners are equipped to make informed financial decisions.
Safety remains a top priority at Swiggy, as evidenced by its Delivering Safely initiative. Swiggy conducts regular road safety awareness workshops in collaboration with traffic police departments across various states. It also provides its partners with Bureau of Indian Standards (BIS)-approved protective helmets, smart gear for visibility in harsh weather, and accident insurance coverage, setting a benchmark for industry standards in gig worker support.
The Breakfast Ride at the Riders Music Festival was more than just a moment of celebration—it was a testament to Swiggy’s unwavering commitment to its delivery partners. As these riders continue to crisscross the city, Swiggy remains dedicated to ensuring their well-being, growth, and recognition, both on and off the road.