Sun. Jan 18th, 2026

Month: May 2025

5th Dimension study reinforces the power of the big screen in driving higher brand impact

MUMBAI, 5th May 2025: In a rapidly evolving Media & Entertainment landscape where platforms continue to vie for consumer attention, TV has fortified its position as the medium for high-impact brand building and driving purchase intent amongst consumers. Multiple neuroanalytical studies commissioned by ZEE Entertainment with leading applied neuroscience companies and analyzed by 5th Dimension, revealed that…